Our vision
Our vision is to create a unique leisure and outlet shopping destination, bringing around 2,000 new jobs and brand new community facilities to the area.
Around 90 outlet shops and a range of cafes and restaurants in a calm, relaxed environment
100,000 sq. ft all-under-one-roof interactive entertainment complex for ‘big day out’ leisure activities
A multi-use community hub, providing space for a crèche and training facilities, especially focused on developing skills and opening pathways into employment for local people
A new Black Country Tourist Information Centre and exhibition space
Two all-weather 3G multi-sport pitches with access to changing facilities
A multiplex cinema
A new gym
A new hotel and associated facilities
Approximately 2,425 car parking spaces (which are 12% larger than normal)
Walking routes, public spaces and trim trails around the site
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
The Site
The site is located on land near the Lion Farm Estate in Oldbury, close to Junction 2 of the M5. The site is bounded to the north by Newbury Lane, to the east by Wolverhampton Road (A4123), to the south by Birchfield Lane (A4034) and to the west by Brunel Road and Wolverley Crescent.
Click to view image.
Family leisure / entertainment venue
Cinema
Gym
Retail outlet
Hotel
3G outdoor multi-sports pitches, changing facilities and car parking
Multi-Use Community Hub and Black Country Tourist Information Centre
Approximately 2,425 car parking spaces (which are 12% larger)
Children's play area
This site will have easy access and will be welcoming to the disabled.
An active and fun place for everyone
The proposed new multi-leisure facilities will be fully interactive and immersive, encouraging an active lifestyle at an affordable price for all the family and all age groups. The facilities will offer an amazing range of fun and exciting activities all under one roof.
Clip and climb – a safe and secure indoor climbing activity for both beginners and experienced climbers
Para-drop – virtual reality paragliding enabling active flying through a realistic landscape
Aerial adventure – high rugged rope course, delivering challenge and adventure in an exhilarating atmosphere
Soft play – where parents and young children have fun together
Laser quest – state-of-the-art technology where groups come together in a competitive environment
Escape adventure – an exciting combination of traditional escape rooms and Crystal Maze style challenges
Adventure golf – 18 holes of competition and adventure amidst a fun-packed prehistoric environment
An interactive zone of Sega active leisure games
The developers are working with Everyone Entertained Ltd to deliver the scheme’s 100,000 sq ft entertainment complex. The people behind Everyone Entertained have experience working with Disney and David Lloyd.
Everyone Entertained will also operate a community-focused scheme that opens access to their activities for interested local groups and charities.
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
What is Outlet Shopping?
Outlet shops sell branded goods from leading manufacturers at discounted prices, typically 30% off RRP. Some of these goods will be previous seasons’ or end of ranges
Our development will be a unique experience, blending quality shopping and leisure all on one site
Built in a pleasing architectural style with plenty of natural planting, the scheme will provide a calm, relaxed environment
While it is too early to specify which retailers will be in the scheme, it will be a broad mix of quality outlet brands including sportswear, fashion, health and beauty, footwear, homewares, jewellery and technology
There will be a variety of cafes and restaurants providing a range of refreshments to be enjoyed both indoors and al fresco
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
Key benefits for the local community
The proposed development is not just for visitors to the area. Providing new opportunities for the local community is at the heart of our vision for Lion Farm.
Our plans will deliver a wide range of new community facilities which include:
Two high-quality all weather 3G multi-sports pitches, suitable for all-year-round use
A dedicated multi-use community hub (with locations for a training and skills centre, a crèche, an exhibition space and function/meeting rooms)
A children’s playground
Trim trail and dog-walking paths
Outdoor events venue
Schools and community access programmes for the multi-leisure venue
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
Reprovision of Sports Pitches
Discussions are ongoing with the Council regarding identifying potential locations for additional pitches for the reprovision of existing pitches with high quality replacements. Where possible, there will be access to appropriate changing facilities. The final decision on the location of the pitches, other than the two 3G pitches, will be made by Sandwell Council following their own consultation exercise which we understand will take place shortly.
At this moment in time there have been no decisions made and we would like to hear your views on the potential locations, which we will feed back to the Council.
Sandwell Council have identified the following sites where new pitches could be provided:
Lightwoods Park, Smethwick (two new pitches and changing facilities)
Jesson Playing Fields, West Bromwich (two new pitches and changing facilities)
Forge Farm (commonly known as Brown’s Farm), West Bromwich (six new pitches and changing facilities)
Sandwell Council have identified the following sites that could potentially be improved/brought back into use
Tividale Park, Oldbury (two pitches)
Barnford Park, Oldbury (four pitches)
Pitfields Close, Oldbury (two pitches and changing facilities)
Black Patch, Smethwick (two pitches to be brought back into use and changing facilities)
Greets Green, West Bromwich (six pitches to be brought back into use and changing facilities)
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
Local Jobs and Training
If approved, our plans will deliver around 2,000 new jobs as well as significant economic benefits for the area during the construction phase and when the scheme is open, along with facilitating additional new skills training and mentoring opportunities.
Within the Community Hub, our proposals include dedicated space for an employment and training centre.
In partnership with the Council, local colleges, and businesses, this centre will aim to open up pathways into employment and skills training for local people, ensuring that the community is at the front of the queue to benefit from new job opportunities.
The development will create a wide range of roles including:
construction and engineering jobs
managerial positions
administration roles
service roles
health and fitness roles
hospitality jobs
retail employment
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
Getting into and around the site
The main road access to the site will be from a new access road to the east, linking with Wolverhampton Road (A4123). A secondary access point will be provided from the south via Birchfield Lane (A4034). Both access points directly connect to Junction 2 of the M5 via Birchley Island, which is scheduled for significant improvements.
Wolverhampton Road access
junction improvements
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Birchfield Lane
new access junction
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Newbury Lane access
(secondary access only)
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Click to view image.
The development will have good public transport links for the benefit of local people, visitors and employees.
The site will be well connected to the adjoining community by pedestrian and cycle access points.
The planning application will be accompanied by a comprehensive Transport Assessment.
Environment, Ecology and Nature Conservation, and Sustainability
Our proposals are sensitively designed and include extensive landscaping, tree planting, recreational walking routes, as well as an ecology trail, woodland walk and wildlife corridors.
Professional and comprehensive ecological appraisals of the site will be undertaken looking at habitats, reptiles, bats, birds, invertebrates and other animals to ensure appropriate management of the site’s ecological features. This information will be incorporated within the Environmental Impact Assessment (EIA) that will accompany the planning application.
The existing boundary trees will be retained where possible to maintain the visual amenity from adjacent properties. Where areas have become overgrown, a management strategy will be implemented and the existing planting will be enhanced by additional new tree and hedge planting to create areas of improved woodland that will be maintained to encourage wildlife and increase biodiversity of the site.
We are committed to a quality design specification that will deliver a sustainable development. The project is BREEAM registered (Building Research Established Environmental Assessment Method). BREEAM is the world’s longest established method of assessing, rating and certifying the sustainability of buildings.
Wherever possible, both during and after the construction phase, we will:
Minimise energy consumption and carbon emissions
Recover and reuse rainwater
Develop a sustainable transport policy
Limit the use of plastics
Facilitate high levels of recycling
Implement a waste management strategy
Thank you to all those that have commented on our plans. The pre-application consultation has now closed. If you have any questions, please call us on 0844 556 3002 (weekdays, 9.00am – 5.30pm) or email lionfarmproposals@lexcomm.co.uk
Provide your feedback
All of the feedback received will be carefully considered and reviewed as we finalise the shape of our proposals. Following an assessment of your responses and ongoing discussions with local partners, we anticipate submitting a planning application to Sandwell Council in the Spring of 2019.
Feedback received during the pre-application consultation will be passed onto Sandwell Council. However, no personal details will be shared.
Once the application has been submitted and formally received by the Council, you will be able to view the application documents and provide comments directly to the Council as part of its own, separate consultation.
We are hosting several consultation events to meet residents to discuss the scheme. Members of the project team will be on hand to answer any questions you may have. Questionnaires will also be available, so you can provide your feedback.
Monday 3 December
(2pm – 7pm)
at Portway Lifestyle Centre,
Newbury Lane,
Oldbury, B69 1HE
Thursday 6 December
(2pm – 6.45pm)
at West Bromwich Community Centre,
Gayton Road,
West Bromwich, B71 1QS
Friday 7 December
(2pm – 7pm)
at Brasshouse Community Centre,
Brasshouse Lane,
Smethwick, B66 1BA
If you are unable to attend the public exhibitions, you can download copies of the exhibition boards from
the date of the first exhibition. Click here to download copies of the boards.
You can also let us know what you think about the proposals in the following ways:
Online
Fill in our online questionnaire
by clicking this link
Call us
Call our community
information line on
0844 556 3002
(weekdays, 9.00am – 5.30pm)
Email us
lionfarmproposals@lexcomm.co.uk
Writing to us at:
Lion Farm Proposals,
c/o Lexington Communications,
Third Floor, Queens House,
Queen Street, M2 5HT